I haven’t done one of these in a while. Here’s thesixtyone.com. I think the concept here is pretty interesting, and if someone explained it to me, I’d like it. But, when you go to the site as a first time user, it’s so overwhelming. Below are my thoughts.
Summary:
thesixtyone is all about music discovery. Using the idea of the “bump,” thesixtyone lets listeners pick their favorite songs on the site. The points get confusing, and I’m not sure if I would spend the time to figure out the site if I weren’t doing a competitive analysis. Nevertheless, it’s a pretty cool idea when you start using it.
Pros:
- You get a lot of points and don’t feel like your actions on the site are useless
- The radio player is continuous and doesn’t stop when you change pages
- The advertisement is not intrusive
- Lots and lots of music
- Easy to search by genre
- Game play is very developed with different levels and achievements to accomplish and receive
- Easy registration process
Cons:
- Initially overwhelming on the homepage with lots of text, music, columns
- No explanation of what a “bump” is when I get to the site although a “bump” is at the center of the site
- Have to take the action to learn what it is
- Website is confusing and doesn’t help walk me through how to use it
- The About and FAQ are hard to find also
- Points are confusing
- Hard to understand what I get points for
- I can get points for referring people but I can only find this out in the FAQ
- The navigation for my profile page is above an advertisement and close to the header of the site
- Makes it hard to find it
