Here’s my opinion of AWAL. Interesting but mysterious site.
Summary
AWAL is a music label that sees itself in the forefront of the music revolution because they are taking advantage of the new technologies in the industry. Artists sign up on AWAL. AWAL will digitally distribute and promote their music through a global network, with the guidance of industry experts. Third party licensing, special promotions, sponsorship opportunities, music publishing, A&R, playlists, custom compilations, podcasts, cross-platform content properties and mobile offerings all come under the AWAL aegis. Awal is Currently representing 2,000 clients, 3,000 bands, 63,000 tracks, and has over 5,000,000 downloads throughout the internet.
Pros:
- Have industry experts working
- Many contacts and lots of experience in order to help bands succeed
- Easy to understand website
- Very professional looking
- Represent large artists like Motley Crue and Moby and then smaller artists that are up and coming like Nicol
- Website highlights a few artists on the front page
- Shows the label’s latest releases and best sellers iTunes
Cons:
- Mysterious website that doesn’t give too much information
- They have a large presence in England, so when you click to buy songs from one of the artists, it may be part of the UK iTunes store
- Users in the United States would have to change stores
